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Artisan Roasted, Fair Trade, Organic Coffee
We are dedicated to roasting and serving the true origin of coffee flavor.
Yo el Rey Roasting is the first
and only solely Fair Trade Organic, micro-roastery and retail coffee shop in Calistoga and or the Napa Valley.
Yo el Rey Roasting is a seasonal, sustainable, independent, artisan, socially, humanistically, and environmentally conscious, micro-roastery and retail coffee shop.
Our beans are roasted to a medium-ish roast profile to lock in the essential oils and unique, intrinsic flavor complexities of geographic origin. Meaning, we roast into the caramelization (Browning) stages and stop prior to the carbonization (Burning) stages. By roasting this way, the coffee beans are especially flavorful minus the added charred or metallic burn taste in the cup left by the high-temperature, dark roasting process.
There is local underground art for sale on the walls with lines of poetry scratched in between. A large comfortable sofa, an eclectic small library, free WIFI and cool beat jazz and reggae in the speakers.
See us in Lonely Planet's "Napa & Sonoma Encounter Guide"!
Mass production homogenizes the senses.



